Digital Marketing Examples
Below is a table of digital resources that can be used to create both digital and physical marketing materials (provided you print the digital versions). While this is a limited selection of resources, these are some that we suggest based on what we have used.
| Platform Name | Cost | Capabilities | Suggestions |
|---|---|---|---|
| Canva | Free with some paid features | Create posters, flyers, infographics, presentations, videos, PDF’s, etc. | Use Canva to design social media posts. Find a template that suits your needs. Canva Design School provides free training and resources for creating content. |
| Google Slides | Free | Create and share presentations. | Collaborate with colleagues to create a presentation. You can download and share slides as single pages. |
| ChatGPT | Free with some paid features | Generate content and ideas based on user prompts. | Input your intended outcome and have ChatGPT generate sentence phrasing or marketing suggestions. This is a good tool for brainstorming and generating lists. |
Below is a picture of a Facebook post from the Pilgrim Senior Center.
Other digital platforms for sharing marketing materials include Instagram, X (Twitter), email lists, community posting boards, etc. Use whichever platforms are appropriate for your audience.
The post provides necessary information such as location, who is hosting the event, what it is called, how the event works, what activities will be happening, and contact information.
Ensure that when you are creating promotional materials that your audience can either learn everything from the material or that you provide contact information or an external link.
- For external digital marketing guides, please see the following resources:
Physical Marketing Examples
- Physical marketing materials can be created using the same platforms as the digital marketing materials provided above. Hand-written or drawn posters or fliers can be created to promote events, though using typed text allows less room for error in interpreting handwriting.
Above is a picture of a flyer from the University of Rhode Island Cyber Seniors Program.
Though this poster was created digitally, it can be printed and posted on bulletin boards, telephone poles, in windows, etc.
The poster provides necessary information such as location, who is hosting the event, what it is called, how the event works, what activities will be happening, and contact information. Crucial information is highlighted, bolded, or underlined.
Ensure that when you are creating promotional materials that your audience can either learn everything from the material or that you provide contact information or an external link.
- For external physical marketing guides, please see the following resources: